Break The Funnel

Karim Azar: Turning Data Into Demand: A Media Engine That Builds Pipeline

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Break The Funnel

Stephanie Lepow: Driving Growth with Retention Marketing

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Webinar

Stephanie Lepow: Driving Growth with Retention Marketing

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Break The Funnel

Susie Hamlin: Higher Conversion Requires Simpler Messaging

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Break The Funnel

Martha Aviles :
Prioritizing Demand Gen Performance Metrics that Matter

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Break The Funnel

Ardath Albee:
Sales Enablement for ABM

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Break The Funnel

Alex Yakubov:
Scaling Security Marketing Across Key Industries

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Break The Funnel

Karen Cooper:
How Effective is Your Funnel ?

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Featured eBooks

Key Growth Marketing Metrics for Account Based Marketing

In today's competitive landscape, ABM has emerged as the catalyst for establishing enduring connections with high-value accounts and driving revenue upswings. To create successful ABM campaigns, it is crucial to understand the key metrics that demand attention in 2023. These metrics serve not only as benchmarks for measuring success but also pave the way for heightened engagement, improved conversion rates, and ultimately, sustainable expansion.

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Upcoming Events

The Builder's Table | New York | October 07, 2026

​The Builder's Table brings together senior marketing leaders who are curious about what's next; how AI agents actually work, what rebuilding workflows really looks like, whether content systems can scale without burning out your team.

Cyber Marketing Conference 2026 | Austin, Texas | Nov 15-18

Cyber Marketing Con brings together cybersecurity marketers, industry experts, and professionals for a day of actionable insights, hands-on sessions, and meaningful networking. Discover the latest strategies and trends, learn from real-world success stories, and build connections that move your career and business forward.

B2BMX 2027 | February 22-24, 2027

B2B Marketing Exchange, powered by Advertising Week, is the premier experience for B2B marketers who want to deepen their expertise and connect with the most forward-thinking marketers. Through high-impact sessions, advanced workshops and curated networking, the event shapes the future of B2B marketing.

Upcoming Webinars

Break the Funnel with Christine Royston

Christine Royston is a global B2B technology CMO with extensive experience driving growth through sales-led and product-led strategies. She has led business transformations and supported two IPOs—Dropbox and Udemy—while advancing AI across products, messaging, workflows, and organizational design. She is a proven leader in building and scaling high-performing global teams across SaaS, cloud, cybersecurity, financial services, and manufacturing.

Break the Funnel with Dawn van Hoegaerden

Dawn van Hoegaerden is a resourceful, hands-on technology marketer with broad experience across sales, marketing, business development, and investor relations. She has helped start-ups strengthen brand visibility, generate revenue, and earn recognition from Gartner, Forbes, Deloitte, and Inc. Her expertise spans brand strategy, lead generation, media and analyst relations, partnerships, and building trusted relationships that drive growth.

Break the Funnel with Jackie Bright

Jackie Bright is a creative and highly motivated marketing professional with expertise in digital marketing, public relations, brand development, content creation, strategy, and social media management. A cum laude graduate of the Leavey School of Business, she holds an MBA and a bachelor’s degree in Marketing and Communication. Her global perspective has been shaped by traveling to more than 30 countries.

Break the Funnel with Lisa Schwartz

Lisa Schwartz is a commercially minded technology marketing leader who turns complex solutions into clear stories, focused go-to-market strategies, and measurable growth. Across AI, SaaS, cloud, infrastructure, networking, and analytics, she has influenced more than $250 million in revenue. Her expertise spans positioning, product marketing, brand, demand generation, ABM, customer engagement, and building high-performing global teams.

Break the Funnel with Sam Bauman

Sam Bauman is a strategic B2B marketer with 10 years of experience developing go-to-market strategies, persona-based messaging, and content for enterprise and emerging technology companies. Sam specializes in aligning cross-functional teams and translating complex technical value into compelling, campaign-ready narratives that build pipeline and market momentum.

Past Events & Webinars

B2B Ignite 2026

In every B2B marketing team, you need that one idea that sparks real commercial impact. B2B Ignite is your espresso shot of real-world marketing perspectives. Served up with the practical new hands-on skills your team will need now AI’s changing everything. Whether you’re making decisions or making work happen, it’s your time to be brilliant.

The Builder's Table | Austin | May 2026

​An invite-only dinner for senior marketing leaders who want to understand how AI, agents, and new workflows are reshaping the function and learn from peers who are figuring it out in real time.

Forrester B2B Summit 2026

At B2B Summit North America, strategy meets execution — and you leave with a plan you can act on. Over just a few days, marketing, sales, and product leaders gain the clarity, confidence, and strategic direction that would take months to build internally.

B2BMX West 2026

The B2B Marketing Exchange (#B2BMX) is the premiere event series for marketing and sales practitioners looking to reimagine their approaches to revenue generation.

ANA NorCal: Holiday Mixer

Join Silicon Valley’s leading marketers to celebrate the holidays and an incredible 2025!

Cyber Marketing Conference 2025

The conference for cybersecurity leaders and doers. Happening Dec 7-10, 2025 in Austin, Texas.

B2B Ignite 2025

B2B Ignite is the must-attend event for B2B marketers. Join us to learn from industry experts, network with peers and discover the latest trends in B2B marketing.

Lead2Pipeline at B2BMX West 2025 (Scottsdale)

Join 70+ sessions covering ABM, demand generation, sales enablement, and more, led by top industry leaders. Connect with fellow B2B marketers and gain actionable insights to refine your strategies. Take your marketing to the next level with exclusive networking opportunities.

Lead2Pipeline at Forrester B2B Summit 2025 (Phoenix)

Access 50+ interactive sessions offering growth-driving strategies and expert guidance. Align sales, marketing, and product teams to adapt to shifting buyer dynamics. Network with industry leaders to advance your B2B initiatives.

B2BMX 2024

Join two of Lead2Pipeline's customers for this in-depth case study session at B2BMX 2024, where they'll explain how their teams accelerated pipeline by 2X or more!

American Marketing Association 8/22

Orchestrate a Better Buyer Journey: When orchestrated effectively, sales enablement is a marketing function that drives revenue growth with specialized content and data. Learn how marketing teams can inform and support their sales colleagues, and which tools are most helpful in engaging and converting new buyers. This interactive session will explore how leading marketers are aligning their marketing and sales efforts to personalize and influence their buyer’s journey.

"We measure lead velocity and quality very carefully across all our channels. We've consistently expanded our campaigns with Lead2Pipeline because they're reliable, transparent, and flexible.”

- Joe Paone