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In today's competitive landscape, ABM has emerged as the catalyst for establishing enduring connections with high-value accounts and driving revenue upswings. To create successful ABM campaigns, it is crucial to understand the key metrics that demand attention in 2023. These metrics serve not only as benchmarks for measuring success but also pave the way for heightened engagement, improved conversion rates, and ultimately, sustainable expansion.
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Learn from 100+ expert speakers, reinvigorate your strategies, and get the tools to advance your future. Content Marketing World is produced by the Content Marketing Institute and brings together marketing leaders, content creators, communications experts, agencies, and creative professionals from around the world.
The best conference for B2B marketers to learn how to improve marketing strategy and boost marketing tactics from B2B marketing experts.
INBOUND is HubSpot’s conference where business, marketing, and sales leaders connect and network with a diverse and inclusive community in San Francisco.
The conference for cybersecurity leaders and doers. Happening Dec 7-10, 2025 in Austin, Texas.
B2B Ignite is the must-attend event for B2B marketers. Join us to learn from industry experts, network with peers and discover the latest trends in B2B marketing.
Join 70+ sessions covering ABM, demand generation, sales enablement, and more, led by top industry leaders. Connect with fellow B2B marketers and gain actionable insights to refine your strategies. Take your marketing to the next level with exclusive networking opportunities.
Access 50+ interactive sessions offering growth-driving strategies and expert guidance. Align sales, marketing, and product teams to adapt to shifting buyer dynamics. Network with industry leaders to advance your B2B initiatives.
Join two of Lead2Pipeline's customers for this in-depth case study session at B2BMX 2024, where they'll explain how their teams accelerated pipeline by 2X or more!
Orchestrate a Better Buyer Journey: When orchestrated effectively, sales enablement is a marketing function that drives revenue growth with specialized content and data. Learn how marketing teams can inform and support their sales colleagues, and which tools are most helpful in engaging and converting new buyers. This interactive session will explore how leading marketers are aligning their marketing and sales efforts to personalize and influence their buyer’s journey.
In the current market turmoil which customers will stick with you? Which will churn? And which customers can you grow and expand into further? Data is the key to answering these questions. So let’s ask Jenny Hooks, Senior Director of Global Customer Marketing at Cisco. Jenny thrives on data and leverages it in creative ways to give her team a strategic advantage. Learn what’s working for them, and what lessons they’ve learned along the way.
How do you use data to engage buyers at every stage of their journey? What data do you prioritize, and how do you orchestrate your intent signals to optimize opportunities from each marketing channel? Join award-winning digital marketing and ABX expert Karim Azar, Senior Director of Global & Web Marketing at Reltio, for this fast-paced live Q&A session. Learn how Reltio identifies high-potential prospects and optimizes campaigns to accelerate pipeline for their sales team. Go behind the scenes to understand how they evolved from lead-based metrics and became fully accountable for opportunities and revenue. Reltio’s demand generation & ABM efforts won Forrester’s Program of the Year Award in 2023.
Your most important accounts are the ones you already have, because your fastest route to revenue is through existing customers. But what role does marketing play in driving adoption, expansion, and growth within existing accounts? Join Stephanie Lepow, Senior Director, Customer Engagement Marketing at Workday, as she walks us through how she drives growth with existing customers. Learn how she's working with Customer Success, Product, and Sales, and what types of content resonates best with customers. Dive into the data she uses to determine which campaigns are best suited for Workday's broad variety of accounts.
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Don't let the technical or specialized nature of your solution distract you from your messaging responsibilities. Join Susie Hamlin, Pure Storage's VP of Corporate Marketing and Brand, as she explains how her global team simplifies messaging for maximum impact and better pipeline conversion. Simplification can often be complicated, let's tackle it together!
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To generate consistent demand and pipeline for your sales teams, you need to leverage each of your marketing channels effectively. Learn which channels are most effective, and how to optimize them for your sales team. Join Ikigai's Head of Demand Generation, Tammi Tan for this fast-paced discussion.
"We measure lead velocity and quality very carefully across all our channels. We've consistently expanded our campaigns with Lead2Pipeline because they're reliable, transparent, and flexible.”
