Doing enough is no longer enough, you have to demonstrate value and impact for your business. Join this fast-paced Q&A with global campaigns and executive reporting expert Aaron Stein, Senior Director, Global Campaigns at Infor. Learn which KPIs matter most (and why) for your leadership team, and how to align your team’s successes for maximum transparency and visibility. Aaron will also discuss the importance of qualitative and quantitative measures that can help justify the “why” behind many marketing activities.
Aaron Stein is the Senior Director for Global Campaigns at Infor. He’s a marketing strategy and campaign execution expert whose impressive career spans high-performing roles at global brands like Infor, Sage, and SAP. Aaron believes deeply in data-driven decision-making, ensuring all key initiatives are designed for maximum performance. He’s led numerous industry-focused teams to drive pipeline and growth, often achieving more than 10X ROI. Earlier in his career, Aaron was a product marketing manager, and is well-versed in competitive intelligence, product positioning, and go-to-market planning. Based in Phoenix, Aaron holds a Bachelor’s degree from Arizona State University.
