Programmatic advertising follows your target prospects across thousands of websites and apps, building brand awareness while informing them about your solution. Lead2Pipeline is a licensed global reseller of StackAdapt, bringing your ads to where your buyers are. Launch your campaign with a few easy steps.
Deliver your ads via native, display, audio, video, Connected TV (CTV), or Digital Out Of Home (DOOH). For highly targeted programs, it’s best to place ads across campaign types and we can help guide your selection.
STEP 2: Choose Your Audience
Define your Ideal Customer Profile (ICP) and target accounts with an ABM list, or by company size, industry, geography, and job level. To optimize results, we combine your audience specifications with contextual browsing audiences searching for solutions in your product category.
STEP 3: Choose Your Content
StackAdapt’s Creative Hub accommodates ads in a wide variety of formats, optimized for display across each viewer’s device. We recommend learning from your creative’s performance and optimizing for those ads that are performing better than others.
STEP 4: Preview and Approve Your Campaign
Once we’ve built your ad campaign, the Stack Adapt platform will query its massive inventory of sites over 24 hours to estimate your total audience reach. With your review and approval your campaign is ready to launch.
STEP 5: Reporting
Programmatic advertising offers robust audience insights, from engagement within target accounts to detailed conversion journey trackers for viewers clicking through to your website. The longer your campaign runs, the deeper your insights will be.
STEP 6: Optimization and Retargeting
Each week, we recommend optimizing your ad campaign with minor adjustments. This includes the addition of retargeting audiences based on where your ads are performing best.
