In the current market turmoil which customers will stick with you? Which will churn? And which customers can you grow and expand into further? Data is the key to answering these questions. So let’s ask Jenny Hooks, Senior Director of Global Customer Marketing at Cisco. Jenny thrives on data and leverages it in creative ways to give her team a strategic advantage. Learn what’s working for them, and what lessons they’ve learned along the way.
Jenny Hooks has led teams in almost every marketing function at Cisco. Over her 18+ year career at the networking giant, she’s mastered brand, demand generation, digital marketing, eCommerce, omnichannel, and most recently, customer marketing. Jenny leverages data as her North Star, bringing it into her work in creative ways. She balances her data-informed objectivity with a deep desire to help Cisco’s customers. Her team at Cisco knows Jenny as a compassionate and thoughtful leader, who’s always ready to do the right thing. In this regard, Cisco’s culture of caring is something Jenny really leans into, especially in her local community.
