In this fast-paced discussion, learn how to optimize your content marketing for demand generation with Top-performing sales reps use social media to attract, nurture, and win enterprise deals. How exactly does this happen? What can marketers do to assist their sales colleagues? Steve Watt specializes in social selling. Building strong relationships with content, insights, and conversations that build trust and engagement with B2B buyers. Join Steve to learn why social selling has been largely misunderstood for enterprise customers, and what your team can do differently to win deals.
Steve Watt specializes in social selling. He's long held the belief that conventional inbound marketing and outbound selling has reached a point of diminishing marginal returns. Buyers are overwhelmed and they're putting up walls to keep the onslaught at bay. Success with enterprise customers belongs to brands that build trust. To those sales reps who apply a human approach, building trust at scale, forming new relationships, and generating high-intent demand. Steve’s team at Seismic is on a mission to help customers realize a massive, sustainable competitive advantage.
