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Key Growth Marketing Metrics for Account Based Marketing

In today's competitive landscape, ABM has emerged as the catalyst for establishing enduring connections with high-value accounts and driving revenue upswings. To create successful ABM campaigns, it is crucial to understand the key metrics that demand attention in 2023. These metrics serve not only as benchmarks for measuring success but also pave the way for heightened engagement, improved conversion rates, and ultimately, sustainable expansion.


Demand Generation for Global Technology Leaders

Why do marketers use Lead2Pipeline?

Hear directly from an expert growth marketer at Splunk.

Splunk Case Study

Working with Lead2Pipeline, Splunk reached IT, Cloud Security, and DevOps buyers at large and mid-sized companies in North America, Europe, and Asia.

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Joe Paone

"We measure lead velocity and quality very carefully across all our channels. We've consistently expanded our campaigns with Lead2Pipeline because they're reliable, transparent, and flexible.”

Why do tech marketers
work with Lead2Pipeline?

Hear directly from Proofpoint's
demand generation expert.

Proofpoint Case Study

We like working with Lead2Pipeline because their leads are vetted, surveyed, and warmer than other leads. Their programs constantly outperform others quarter after quarter.

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Chadia Sparrer

“The leads from Lead2Pipeline have performed so much better and moved faster through our funnel every quarter. We are getting the right titles within our target accounts, who with some nurture, are ready for a call in less than half the time”.


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