Helping the world’s top organizations stop threats, safeguard data and modernize compliance with people-centric cybersecurity solutions – breaking the attack chain.

Featured eBooks

Key Growth Marketing Metrics for Account Based Marketing

In today's competitive landscape, ABM has emerged as the catalyst for establishing enduring connections with high-value accounts and driving revenue upswings. To create successful ABM campaigns, it is crucial to understand the key metrics that demand attention in 2023. These metrics serve not only as benchmarks for measuring success but also pave the way for heightened engagement, improved conversion rates, and ultimately, sustainable expansion.



  1. We were running numerous programs that were specifically targeted at existing customers.

  2. We were getting a high quantity of leads, but they were either not moving through the funnel, or taking a really long time to convert.



  • We started with Lead2Pipeline with a 2-Touch and Call Out program, and within the first quarter, we were getting better quality leads.
  • We like working with Lead2Pipeline because their leads are vetted, surveyed, and warmer than other leads. Their programs constantly outperform others quarter after quarter.
  • Their team is best in class, with a deep understanding of our targets, attention to detail, and committed to our success.
  • Lead2Pipeline truly feels like an extension of our team.

“The leads from Lead2Pipeline have performed so much better and moved faster through our funnel every quarter.We are getting the right titles within our target accounts,who with some nurture, are ready for a call in less than half the time”.

- Chadia S.


No items found.
No items found.