B2B Summit North America · April 26 – 29, 2026 · Phoenix
Case Study Session:
Lead2Pipeline: Eliminating Intent Slop | How A Global Cybersecurity Brand Achieved 19X Pipeline ROI By Reengineering Their GTM Efforts
Monday, April 27 | 2:15 PM - 2:45 PM
Intent data appears to be everywhere, then why isn’t everyone buying? Learn how a global cybersecurity brand reengineered their GTM efforts to eliminate intent slop and focus intensely on what’s working. Changes in each step of their GTM process resulted in an extraordinary 19X Pipeline ROI. But it wasn’t easy, and they’ll share some of their struggles, so you know what to expect as you leverage their insights for your campaigns.
Speaker:
Zscaler
Puppy Adoption Hour
Tuesday, April 28 | Lunchtime | Booth 207
Please join us and cuddle some adorable puppies at Lunchtime on Tuesday, April 28 at the Lead2Pipeline booth. We're donating $25 for each attendee stopping by during this Puppy Adoption Hour.
B2B Summit Dinner
Tuesday, April 28 | 6:00pm | Cleaverman Restaurant |
455 N 3rd St Suite 1005, Phoenix, AZ 85004
You're invited. Join 30 of the world's top B2B marketers for an intimate, invite-only dinner — Tuesday, April 28th at 6:00 PM. Expect sharp conversations with demand gen leaders, exceptional food and wine, and connections that don't happen at conferences.
B2B Summit North America · April 26 – 29, 2026 · Phoenix
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