Webinar

Dan Cafiero: Winning Enterprise Deals with ABM

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Martha Aviles :
Prioritizing Demand Gen Performance Metrics that Matter

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Davis Potter: Growth ABM vs Enterprise ABM

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Ardath Albee:
Sales Enablement for ABM

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Alex Yakubov:
Scaling Security Marketing Across Key Industries

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Karen Cooper:
How Effective is Your Funnel ?

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Featured eBooks

Key Growth Marketing Metrics for Account Based Marketing

In today's competitive landscape, ABM has emerged as the catalyst for establishing enduring connections with high-value accounts and driving revenue upswings. To create successful ABM campaigns, it is crucial to understand the key metrics that demand attention in 2023. These metrics serve not only as benchmarks for measuring success but also pave the way for heightened engagement, improved conversion rates, and ultimately, sustainable expansion.

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Featured Webinars

Growth Marketing Reporting, Analysis, and ROI

As a growth marketer, you’re surrounded by data. But only some of it is ideal for reporting to your leadership team and partners. Learn how a seasoned growth marketer approaches data analysis and reporting across a variety of marketing channels. Identify the Key Performance Indicators (KPI) that demonstrate a Return on Investment (ROI) for your campaigns, and use your data for strategic marketing decisions.

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Demand Gen for Event Marketers

Join event marketing expert, Ghazwan Almoazen, as he explains the various channels his team uses to attract attendees to DocuSign’s rich portfolio of business events. As Director of Global Events Demand Generation and Communications, Ghazwan relies on data-driven strategies and marketing automation to drive DocuSign’s event growth goals.

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How Effective is your Content?

Join industry expert Karen Cooper, the Director of Marketing, Content Experience at Wolters Kluwer Health. A prolific writer, Karen’s been using data throughout her career to create content that turns prospects into customers. Learn how she’s restructured her team, platforms, and measurement frameworks to drive growth for her organization with content that works.

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Prioritizing Demand Gen Performance Metrics That Matter

As a B2B marketer, you have too much data. How do you prioritize your campaigns and marketing spend across each channel? Martha Aviles has built 3 high-performing marketing teams from scratch. Join her as she walks you through the marketing metrics that matter most for performance.

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"We measure lead velocity and quality very carefully across all our channels. We've consistently expanded our campaigns with Lead2Pipeline because they're reliable, transparent, and flexible.”

- Joe Paone

Resources

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