With an abundance of Go To Market (GTM) data, tools, and AI, why are some sales and marketing teams struggling while others thrive? Alignment. Teams that are consistently growing and winning strategic deals are better aligned than those that deliver “random acts of marketing”.  Join Markus Lutz from Wolters Kluwer as he explains how to structurally align your GTM teams to win more deals - and what the costs and consequences are for not doing so.

Markus Lutz is a global marketing leader at Wolters Kluwer Tax & Accounting who is customer centric and ROI focused. With more than 20 years of experience hiring and developing teams, growing businesses, building brands, selling products through varied distribution channels and platforms, and improving B2B business models, he’s worked in numerous senior management roles for publicly traded, private equity owned and founder-owner companies, collaborating to transform cultures, set company priorities, KPIs and strategy.