Marketers are overwhelmed with data options, and data clarity and quality are more important than ever to make the right decisions. Join Joanna LeBlang from Supermetrics as she explains how she leverages account-based data to drive conversions and support pipeline generation for her regional sales team by leveraging specific multi-channel marketing tactics for strategic accounts.

For more than 15 years, Joanna LeBlang has driven ABM, field marketing, and regional go-to-market strategies for B2B and B2C brands. She leverages deep customer insights and multichannel data to drive pipeline growth through integrated campaigns, events, and sales alignment. Joanna currently serves as the Sr. Field Marketing Manager for Supermetrics, where she’s responsible for their North America region and the majority of their LATAM region.