Have you ever wondered how Demandbase runs their ABM campaigns? As the leading ABM and marketing insights platform for technology marketers, Hannah Jordan's digital marketing team at Demandbase leverages their own data and AI for campaigns to drive pipeline for their sales team. Learn how Hannah's team balances AI with human insights and value to transform their marketing programs.

Hannah Jordan is a digital marketing professional with a focus in the B2B tech industry. She's currently employed at Demandbase as Director of Digital & Web Marketing, where she's responsible for driving brand awareness, lead generation, and engagement across digital channels. Hannah's role spans both overall strategy as well as hands on execution within Demandbase's tools and platform. Hannah heads up the digital team, which is responsible for campaigns across display, CTV, direct media buys, webinars, paid search, paid social, content syndication, webchat, SEO, and CRO. By implementing an ABM/ABX strategy throughout their efforts, they're able to engage the right accounts, with the right content, at the right time, to drive revenue and increase retention.