Marketing teams keep chasing new tools (like AI) and channels (like TikTok), but the real differentiator in 2027 will have very little to do with technology. Join Dawn van Hoegaerden, VP of Corporate Marketing at Opnova, as she breaks down why relationship-building, emotional intelligence, and communication skills now separate top-performing marketing teams from everyone else. 

Dawn van Hoegaerden is VP of Corporate Marketing at Opnova, where she leads brand strategy and demand generation. Over her career, she has built marketing programs at start-ups and industry leaders including CNN, WhiteHat Security, Rundeck, Fyde, and NeuVector, driving results that contributed to a six for six record in start-up exits. Her companies have earned recognition from Gartner, Forbes, and Deloitte, and she credits much of that success to the trusted relationships she builds with media, analysts, and investors. Dawn believes that spotting and developing talent across an organization is just as important as any campaign strategy.