B2B Marketing Exchange 2027
February 22-24, 2027
Omni La Costa Resort, Carlsbad, CA
B2B Marketing Exchange, powered by Advertising Week, is the premier experience for B2B marketers who want to deepen their expertise and connect with the most forward-thinking marketers. Through high-impact sessions, advanced workshops and curated networking, the event shapes the future of B2B marketing.
Case Study Session:
Winning Strategic Accounts Through Optimized Pipeline Conversion
Monday, March 9 | 11:30 AM - 12:00pm | Breakout 1: Luna 1-3
For B2B marketers, strategic accounts aren’t just strategic - they’re essential. Join demand gen experts John Johansen and Suzy Krohn for 5 inside tips that have optimized conversions for their programs, and helped their sales teams win strategic accounts. Hosted by Lead2Pipeline’s Co-Founder and CEO, Chip Klang.
Speaker:
Chip Klang
Co-Founder and CEO,
Lead2Pipeline
Speaker:
John Johansen
Sr. Director, Demand Generation &
ABM, Delinea
Speaker:
Suzy Krohn
Global Digital Marketing Manager,
Cloudflare
Demand Gen Dinner
Tuesday, March 10 | 6:00pm | Bob's Steak & Chop House |
2100 Costa Del Mar Rd,Carlsbad, CA 92009
Join 30 of the world's best B2B marketers for this invite-only onsite dinner at 6:00 PM on Tuesday, March 10th. We're privileged to bring together so many demand gen experts and industry thought leaders for some delicious food, wine, and engaging conversations.
Puppy Adoption Hour
Tuesday, March 10th | 1:00pm | Booth 220
Please join us and cuddle some adorable puppies at 1:00 PM on Tuesday, March 10th at the Lead2Pipeline booth. We're donating $25 for each attendee stopping by during this Puppy Adoption Hour.
B2B Marketing Exchange 2027
February 22-24, 2027
Omni La Costa Resort, Carlsbad, CA
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