From AI beginner to GTM expert: 5 AI use cases to build your revenue pipeline

July 1, 2026 | London

Whether your team is struggling with AI adoption, or you’re deploying cutting edge solutions, this session will help all B2B growth marketers with a framework that spans your buyer’s journey.

Sourabh Kothari, CMO at Lead2Pipeline, walks through 5 real, easy-to-use AI solutions for each stage of your outbound campaign: Persona > Content > Campaign > Retargeting > Opportunity.

Each example showcases a zero/low cost solution, so you can start where you are, with what you already have (no certificates or coding required). Get real AI-enabled pipeline results by learning from your peers – some of whom have already achieved 10X ROI from these methods.

Quick Summary

  1. 5 quick and easy AI processes your team can implement immediately (at little to no cost).
  2. Strategic points in your buyer’s journey where AI can provide maximum ROI (with minimal effort).
  3. Best practices for implementing AI across your team, even if they’re terrified of it (they’re not, really).