Posts
Here's How Videos Convert your Top of Funnel B2B Leads
by
Sourabh Kothari
January 7, 2022
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Posts
What Problem Is Your B2B Buyer Trying to Solve
by
Sourabh Kothari
November 24, 2021
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Posts
4 Steps to Determine Your Buyer’s Role in a B2B Buying Committee
by
Sourabh Kothari
November 23, 2021
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Blog Posts

Posts
Here's How Videos Convert your Top of Funnel B2B Leads

Videos can be pivotal for your B2B marketing campaigns, especially to convert Top of the Funnel (TOFU) leads. What sets good videos apart? How much and long do they take to produce? Let's dive in to video marketing for B2B campaigns.

by
Sourabh Kothari
January 7, 2022
Posts
What Problem Is Your B2B Buyer Trying to Solve

When looking to qualify leads, a big part of this task is determining what problem(s) your buyer is facing and if your solution will be able to solve them. Without this information, you won’t be able to truly understand their needs and, particularly, their need for your offering.

by
Sourabh Kothari
November 24, 2021
Posts
4 Steps to Determine Your Buyer’s Role in a B2B Buying Committee

When we think of buying and selling within a B2C market, it’s simple to know who the buyer is of your product or service because it’s usually just one person. In B2B sales, it tends to be more complex. There are usually many more people involved in the buying process and these make up what is called the buying committee.

by
Sourabh Kothari
November 23, 2021
Posts
12 Questions to Help Determine Your B2B Buyer's Budget

Instead of asking, “What is your budget?” here are 12 questions you can use to determine if your prospect has the budget for your B2B offering.

by
Sourabh Kothari
November 2, 2021
Posts
Using Competitor Comparisons in Each Stage of your Marketing Funnel

Intentionally and prominently featuring competitor comparisons can help accelerate your potential buyers through each stage of the funnel. Here are three examples of B2B SaaS companies using competitor comparisons in different stages of their buyer's journey.

by
Sourabh Kothari
November 2, 2021
Posts
Do Free Trials Work for B2B Conversion?

Conversion rates are generally higher when free trials are offered, and even more so for B2B companies. But offering a free trial is the first step towards conversion, not the last. To significantly improve your conversion rate, you need to work with your potential customers to maximize their value and time during their free trial.

by
Sourabh Kothari
November 2, 2021

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