Account Based Marketing, or ABM, requires focused sales enablement to succeed. But how can ABM marketers provide sales enablement when each account’s needs are so different? Let’s ask B2B sales and marketing guru, Ardath Albee. Named one of the “50 Most Influential People” by the Sales Lead Management Association, Ardath has helped brands like Freshworks, Modus, and Poly accelerate their growth by digitally mastering the complex sale.
For over 30 years, Ardath Albee has helped B2B brands like Blackline, Demandbase, and Invoca master digital marketing and the complex sale. She’s an award-winning author, strategist, teacher, speaker, and content geek who’s obsessed with making companies so relevant that buyers can’t help but choose to become their customers. And once they’re a customer, they wouldn’t consider leaving.