Account Based Marketing, or ABM, empowers large sales and marketing teams to connect with buyers on a 1-to-1 basis. It’s content marketing at its finest. But how do you personalize brand touch points at scale? Especially when a single strategic account can take months to move forward? What data do you need to achieve this? Where does this data live?Let’s ask Jenny Coupe, Senior Vice President for Global Revenue Marketing at ActiveCampaign. Jenny has been recognized as One of the Top 50 Women in Revenue Marketing, and she’s been part of 9 tech exits throughout her career. She knows firsthand what it takes to support your sales team through the many twists and turns of large corporate deals.

Jenny Coupe is the Senior Vice President for Global Revenue Marketing at ActiveCampaign. She’s been part of 9 tech exits throughout her career, and been recognized as One of the Top 50 Women in Revenue Marketing. She knows firsthand what it takes to support your sales team through the many twists and turns of large corporate deals.