As B2B marketers, are we too focused on lead capture and the Top of the Funnel? Are leads an accurate measure of ROI for marketing? What is demand gen? How does it differ from lead gen? To help understand these questions, let's turn to veteran marketer and recognized demand gen expert, Howard J. Sewell.
For three decades, Howard has been helping B2B marketers generate, nurture, and convert leads into customers and revenue. As President of Spear Marketing Group, a leading B2B agency, he’s unafraid to share his perspective and experience to help your team close more deals.