To drive high quality leads you need to bridge the gap between content marketing and demand generation. Learn how to optimize your thought leadership, product marketing, and social media for each stage of your buyer's journey.

Dennis Shiao is the founder of B2B marketing agency Attention Retention, where he works with clients on content marketing, product marketing and social media marketing. Dennis is a regular contributor for CMSWire and Content Marketing Institute, and prior to launching his own agency he led content marketing for DNN Corp.

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