Why do some leads convert into sales meetings while others don’t? Is it the quality of your data? Is it the script your BDR team is using? Or is it something else? Let’s ask Ryan O’Hara. A highly successful marketer whose job is now solely focused on setting up sales meetings. Let’s examine which leads stand out, and which fall short, and what makes them so different.

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When Ryan isn’t pretentiously typing up an “About” section on his LinkedIn profile in the third person, he’s helping fix the broken relationship between buyers and sellers. He loves helping salespeople. Helping them brand themselves better, write better cold emails, prospect better, and build their brand online as a media personality. But most of all, he loves creating business messaging that isn’t boring. Ryan has scaled marketing and sales teams at numerous successful startups. From Seed Round through exit. He’s now pursuing his lifelong dream of making B2B sales and marketing fun as Founder and CEO of Request for Meeting.