Everyone loves video. It’s the go to format for brand advertising and narrative storytelling. But how do social media videos differ from explainer videos? And which drives more impact for your funnel? Join video marketing expert Jesy Herron, VP of Client Partnerships at RESLV, as she explains how 5 different types of videos help create, convert, and nurture pipeline for B2B brands.

For nearly 15 years, Jesy has been on the cutting edge of digital marketing strategy, execution and innovation. She has guided clients to growth through video production, website design and development, digital advertising, and interactive lead generation. At RESLV, she’s thinking 24/7 about how to make our clients feel like true partners. Once in a while you may catch her hanging with her family at Sonder, coaching her daughter’s squad, The Golden Bears, or having a lightsaber battle with her son. She also loves vodka, laughter, hiking, her husband and her two French Bulldogs—maybe in that order.