Account Based Marketing (ABM) requires an agile customer acquisition strategy orchestrated by marketing and sales. The stakes are high, and the accuracy of your marketing signals and messaging is critical for success.
Join ABM expert Denise Harrelson as she highlights key best practices she's implemented to win enterprise customers for leading SaaS and cybersecurity brands.
Denise Harrelson has been championing Account Based Marketing programs for a number of years, and has helped Cloudflare, Sun Microsystems, Dell and other industry leaders target and acquire key enterprise customers.
She was most recently Head of ABM Americas for Cloudflare, and now consults with fast-growing tech companies. Helping them adopt and integrate Account Based Marketing best practices in their customer acquisition and go-to-market plans.